A huge benefit of Marketing Automation is the alignment of Sales and Marketing within your business.
The essentials steps to take to ensure this alignment has commenced from the very early stages of implementing marketing automation in your business includes the following essential steps.
The basic definitions of the nuts and bolts processes need to be defined. What is a contact? A qualified lead? Opportunity? Together with this we need to document the entire sales process. We will also map out new processes post your implementation to ensure all the definitions and policies in place are regularly reviewed.
We’ll then help your team to design your initial Marketing Automation programs that will deliver the full benefits of nurturing leads, qualifying prospects, generating “sales accepted” leads and ensuring their conversion to sales generating customers.